Privacy policy

Privacy Policy
Effective Date: 15 January 2026

1. Introduction

This Privacy Policy explains how Mova (Pty) Ltd (“Mova”, “we”, “us”, or “our”) collects, uses, stores, and protects your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA).

By accessing our website, purchasing products, or interacting with us, you consent to the practices described in this policy.

This Privacy Policy should be read together with our Terms & Conditions and Shipping & Returns Policy, which govern your use of our website and services.

2. Personal Information We Collect

We may collect the following types of personal information:

  • Contact information (such as your name, email address, phone number, and delivery address)
  • Transactional information (such as purchase history and order details)
  • Technical information (such as IP address, browser type, device information, and website usage data)

  • Billing information required to process payments (handled securely by third-party payment providers)

We do not store or have access to your full payment card details.

If you contact us via social media, email, or messaging platforms, we may collect the information you choose to share with us.

3. How We Collect Personal Information

We collect personal information in a number of ways, including:

  • When you visit, browse, or interact with our website
  • When you place an order or complete a transaction
  • When you create an account, subscribe to communications, or submit forms
  • Through cookies and similar tracking technologies
  • When you contact us via email, social media, WhatsApp, or customer support channels
  • Through trusted third-party service providers such as payment processors, delivery partners, and analytics platforms
  • Automatically through website systems used to maintain security, prevent fraud, and improve user experience

We may also obtain limited information from publicly available sources or authorised third parties where necessary to verify identity, process transactions, or comply with legal obligations.

4. Purpose of Collection
We use your personal information for the following purposes:

• To process and fulfil orders, including delivery and payment processing
• To provide customer service and respond to enquiries
• To manage your account and communicate important order or service updates
• To improve our website, products, and overall customer experience

• To send marketing communications, promotions, or updates where you have given consent

• To comply with legal, regulatory, and tax obligations

We may also use personal information to help detect and prevent fraud, maintain the security of our website, and personalise your browsing experience.
You may opt out of marketing communications at any time by following the unsubscribe instructions or contacting us directly.

5. Legal Grounds for Processing
In accordance with the Protection of Personal Information Act (POPIA), we process personal information based on one or more of the following lawful grounds:
• Your consent
• Compliance with a legal or regulatory obligation
• Our legitimate business interests, provided these do not override your rights and freedoms

Where processing is based on consent (for example, marketing communications), you may withdraw your consent at any time.

6. Information Sharing
We do not sell or rent your personal information.
However, we may share your information where necessary with:

  • Payment service providers (to process transactions)

  • Delivery and logistics partners (to fulfil and deliver orders)

  • IT, hosting, analytics, and website service providers

  • Marketing or communication platforms where you have opted-in

  • Professional advisers or service providers assisting with business operations

  • Law enforcement, regulators, or other authorities where required by law

  • Third parties in connection with a business transfer, merger, acquisition, or sale of assets

All third-party providers are required to handle your personal information securely and only for authorised purposes.
Where applicable, we ensure that such parties are contractually bound to comply with the Protection of Personal Information Act (POPIA) or equivalent data protection standards.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including compliance with legal, tax, accounting, and reporting obligations.

Customer and transaction records may be retained for up to five (5) years or longer where required by South African law.
When personal information is no longer required, it will be securely deleted, destroyed, or anonymised.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

These measures may include secure server environments, encryption technologies, restricted access controls, and regular review of our data-handling practices.

Access to personal information within Mova is limited to authorised personnel and service providers who require such information to perform their duties.

While we take reasonable steps to safeguard your information, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

In the event of a data breach affecting your personal information, we will take steps in accordance with applicable law.

9. Your Rights Under POPIA

In accordance with the Protection of Personal Information Act (POPIA), you have the right to:

  • Request access to the personal information we hold about you

  • Request correction, updating, or deletion of inaccurate or incomplete information

  • Object to the processing of your personal information in certain circumstances

  • Withdraw consent where processing is based on consent

  • Request restriction of processing where applicable

  • Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, please contact us at info@movaliving.co.za.

For security purposes, we may require proof of identity before processing certain requests.

10. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve functionality, enhance your browsing experience, and analyse website performance.

Cookies may be used to:

  • Enable essential website functionality

  • Remember your preferences and settings

  • Monitor website traffic and performance

  • Support marketing and advertising activities such as remarketing

We may use third-party analytics and advertising tools, including services such as Google Analytics and Meta Pixel, which may place cookies or collect usage data in accordance with their own privacy policies.

You may manage or disable cookies through your browser settings at any time. However, doing so may affect certain features or functionality of the website.

By continuing to use our website, you consent to our use of cookies as described in this policy.

11. Children’s Privacy

Our website and services are intended for use by adults. We do not knowingly collect personal information directly from children without appropriate consent from a parent or legal guardian.

If you believe that a child has provided personal information to us without such consent, please contact us immediately so that we may take appropriate steps to investigate and, where required, remove the information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or website functionality.

The latest version will always be published on our website with the updated effective date. Where material changes are made, we may notify users via email, website notice, or other appropriate communication channels.

Your continued use of our website or services after any updates constitutes acceptance of the revised Privacy Policy.

13. Contact Information

If you have any questions about this Privacy Policy or how your personal information is processed, please contact us:

Mova (Pty) Ltd
Email: info@movaliving.co.za
Phone / Customer Support: +27 60 705 0593


Registered Address:
7 Ebony Lane
Simbithi Eco Estate
Ballito
KwaZulu-Natal
4399
South Africa

You also have the right to lodge a complaint with the Information Regulator of South Africa if you believe your personal information has been processed unlawfully.

Information Regulator South Africa
Website: https://www.justice.gov.za/inforeg/
Email: inforeg@justice.gov.za